An extraordinary projection mapping event, for an extraordinary car. Relive the story of a car which recycles energy as it drives - the Toyota Auris with Hybrid Synergy Drive Filmed on location in Shoreditch, London on 22 September 2010
Here is a really innovative piece of new work from the guys at Glue Isobar in London, for the new Toyota Auris Hybrid that seems to be getting a month long launch party in the UK!
Instead of the usual 3D projection mapping onto a building, the guys at Glue Isobar worked to project a CG car directly onto a real Toyota Auris, with no less that 7 projectors helping to give a true 3D, 360 degree projection mapping experience on all sides of the car, so you could actually walk around and experience the visuals from any angle.
They used a mix keyframe, 2D, 3D, algorithmic and dynamic animation to deliver the experience, and it was all done up-close and personal at an intimate event in Shoreditch. You can check out the campaign site here
