After the grand success of Tata Nano, the nano culture has caught up frenzy in India. The latest being the Chotucool fridge from Godrej. Powered by a chip and a fan instead of compressor and top loaded, the fridge has a capacity of 43 liters and weighs 7.8 kgs. It’s priced at Rs 3,500, and is currently being test marketed in villages of Maharashtra. As for the distribution channel, it will be sold by village girls at a commission of Rs. 150 and will hit India market by March.
